LEGO and Epic Games are reviving the metaverse conversation

LEGO and Epic Games have announced their partnership to create a Metaverse project for kids. On June 24, 2023, Epic Games President Adam Sussman revealed information about the Fortnite-Lego partnership at the Cannes Lions Festival, detailing what fans can expect from the collaboration. Sussman recounted how virtual universes have been a big part of Fortnite over the years. The partnership highlights its appeal to a younger audience and its commitment to user safety. Together, they will work to create Metaverse standards for accessibility, fairness, and creativity.

LEGO and Epic Games have announced their partnership, which will see them join forces to create a metaverse project for children. While specific details have not been made public, LEGO and Epic Games have made it clear that their goal is to protect the well-being of children, as well as to respect and protect their privacy and control over their digital experiences. Through a new partnership between Fortnite developer Epic Games and Lego, two of the biggest names in entertainment are teaming up to create a virtual space aimed at kids.

The partnership also includes a Fortnite x LEGO project, which aims to combine real-world LEGO creations with Fortnite using Unreal Engine. The goal of this new Metaverse play experience from LEGO and Epic Games is to create an inclusive ecosystem that will appeal to the next generation of consumers. Their focus is on persistent physical and digital play, responding to the growing interest in blending physical and digital experiences

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Specific project details have not been made public, but this Metaverse initiative by LEGO and Epic Games aims to provide a Roblox-like safe space for young creators. The project's success isn't guaranteed, but combining Epic Games' expertise and Fortnite's popularity with Lego's brand power is certainly an interesting venture. While the collaboration will face competition from established platforms like Minecraft and Roblox, details of the project will gradually become public over the next few months, sparking anticipation and speculation.

While details of the project are scant and the concept of a virtual universe remains vague, the companies say that whatever they end up building will be designed from the start as a virtual space suitable for families. But this collaboration confirms optimism about the future of the Metaverse.